A must-have book for every Startup is the #ArtofSocial Media By @GuyKawasaki and @PegFitzpatrick.

Where to start with social media? The #ArtofSocial Media. - Think you know it all? You don't. #startupmanship Click To Tweet

This is a down to earth, what to do, what not to do, nuts and bolts guide to a very complicated subject that makes it so much simpler than you ever imagined it could be. Although it really has amazing power tips for advanced users, Guy and Peggy start with the basics and work their way up. So, if you are starting out, start with best practices and follow their lead.

When you figure that Guy Kawasaki has over 10 million followers, and Peg is rapidly approaching the 1 million mark, these two really know social!

@GuyKawasaki and @PegFitzpatrick The #ArtofSocial Media from #startupmanship

@GuyKawasaki and @PegFitzpatrick The #ArtofSocial Media from #startupmanship

From where to come up with ideas to post, to perfecting the way that you post, which platforms to use for your posts, and how to optimize your posts for the various platforms; Peg and Guy cover it all.  This is an A to Z what to do, and perhaps equally as important, what not to do.  This is now the official primer for social media for all the startup teams I mentor, and required reading.  This is probably some of the best money you’ll spend on a business book. Think of it as a conference in your pocket, only so much cheaper!

A lot of The #ArtofSocial Media is common sense, but as my Dad always said, “Common sense is really anything but common.” So, just because you think you know everything you need to know, don’t pass by this book without picking up, or …downloading a copy, whichever is your preference.  You need it more than you could imagine.


  • 24… Be Interesting
  • 32… Be Active
  • 35… Be a Mensch
  • 51….Curate Yourself
  • 66…Meet People in Real Life  and
  • 99…Spread the Word from #startupmanship and #classbrain