What is branding?

What is branding?

This is a short intro to the fundamental question of ‘What exactly is branding?’ It’s a beautifully design video that will capture your attention for the two minutes that it runs, and leave you wanting more when it ends. This is the result that everyone wants when it comes to their promotional pieces, although this has the proverbial kiss of death: I had no idea afterwards who the piece was about.

The video was created by David Brier of BDB International, and although he seems to be fairly amazing with other people’s brands, I have to wonder ..why he hasn’t spent the same attention on his own? With that said, this video is still an excellent look at the elements of branding and how they work together to capture the spark of magic, which in turns captures the attention of our audience.

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