In this talk, Engage // Innovate founder Christian Rangen shows the power of business model tools in the quest for innovation.
Rangen shows how new tools, like Three Levels of Business Models and Business Model Canvas, enable companies to get started on new strategies for business model innovation that can be used to extend the cycle of their current business model and remake their strategy to innovate and move forward. Using examples like Disney, Google and Tesla Motors, Rangen shows how leading firms design not one, but a portfolio of business models.
Rangen also shows how our mindset can prevent or enable us to come up with new business model designs. The Innovation Thinking Mode steer our fast thinking processes and affect our business model innovation to a far greater extent than previously thought. Becoming aware of the enabling or blocking powers of one’s own mindset is a key starting point for any business model adventure.
This talk was filmed at the “Learning to work differently with strategy” workshop seminar, in Stavanger, Norway