Marketing is about communication and most of the time companies are ineffective in their communication.  This short video is an excellent example of how a change of perspective and adjustment in the way that we say something to our target audience can make all the difference.

This video was brought to my attention by John Pietro of SCORE, who worked on the famous “Where’s The Beef” Campaign, has spent 40 years working on communications for major brands like Coca Cola, Wendy’s and Cinnabon. He also owned and operated his own Advertising Agency for 12 years, then sold it and retired.  If you are fortunate enough to attend one of his presentations through SCORE, you will learn an enormous amount about the power of your message.