Sponsored by Rackspace, we help entrepreneurs build great Internet businesses): Eric Ries is changing how software companies form companies, build teams, and ship software that rocks customers’ lives. He writes http://www.startuplessonslearned.com/ and has popularized the term “lean startups.” Are you building software that anyone wants? His ideas will shake your assumptions of what software engineering is to their very core.

“Invent the future, then test to see if you’re right.”

Pay especial attention to the “5 Whys”

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