The Startup Kids

The Startup Kids

From an economic perspective, the fall of 2008 brought dark days all over the world. But one of the hardest-hit places was Iceland, the Nordic European country whose entire financial system went into a deep freeze after a rapid and systemic collapse of its banking system.

But two young Icelandic entrepreneurs Vala Halldorsdottir and Sesselja Vilhjalmsdottir found a silver lining in the situation. With an absence of traditional job prospects, the two young women decided shortly after the 2008 economy crash to start their own boardgames company — and it turned out to be a big success. After that, they were motivated to spread the word about entrepreneurship to more people by making a documentary film about startup life.

Much like they first jumped into entrepreneurship without a ton of experience, Halldorsdottir and Vilhjalmsdottir tell us they jumped into the filmmaking process with nothing more than a rented camera and a one-way ticket to the US. The plan was simple, but audacious