Don Dodge

Don Dodge

Pricing for Startups

by Root Access (Google)

Pricing your product right is critical for any startup. Macovei Vlad, a viewer, recently asked in the YouTube comment section:

What should be the factors determining the initial price of an app and if a correction is needed what should be the transition strategy to a lower or higher price point without upsetting current or future potential customers? Is ad supported the better way to go from the beginning?

Don Dodge, longtime investor and startup advocate, shares the pricing strategy he has seen work best for start-ups.