More Tools & LessonsImage courtesy of Tim Dorr
Marketing is about communication and most of the time companies are ineffective in their communication. This short video is an excellent example of how a change of perspective and adjustment in the way that we say something to our target audience can make all the difference.
For every HubSpotter who leaves to do amazing things, the HubSpot brand gets better. For every HubSpotter who leaves on good terms, the HubSpot network gets bigger.
First published on FastCompany.com, “What is Innovation?” became amazingly popular with thousands of views around the world.
Entrepreneurs who need cash, but want to avoid VC or Angel investments, actually have quite a few options for raising capital on their own terms. Let’s decode a few of the most popular alternative methods of fundraising.
The age of the Medicis has long faded into history, but large-scale arts patronage still exists, with rich collectors, executives, and gallerists supporting the chosen few. And as Kanye is realizing, there are some doors that even being one of the biggest stars in the world won’t open.
Figuring out the best way to fund your company is always an interesting issue. Do you self-fund? Do you woo investors into backing your concept? Do you hit up your parents and ask them to put their retirement on the line? There are pros and cons to each and every option.
Russ Krajec of Blue Iron has a new way of helping startups with their IP costs. He does a lease-back arrangement. He takes ownership of the patentable idea, handles all the filings required and then leases the patent ba
The United States of America is an amazing place. I saw two individuals go from obscurity to stardom today.
You created a product that you believe is awesome. Your next big hurdle? Convincing everyone else. Crushing your product demo is both an art and a science, and Jason breaks it all down for you here, step by step.
The following tools are the Chrome toolbar extensions that I demonstrated at UCI’s Applied Innovation during the Patent Search Workshop with Bob Fish of Fish & Tsang.
Kevin Hale, Founder of Wufoo and Partner at Y Combinator, explains how to build products that create a passionate user base invested in your startup’s success. He looks at the human factors that differentiate your product from the level of functional quality to “enchanted quality.”
In this edition of WSGR Startup Basics from This Week in Startups, host Jason Calacanis shares tips and tricks for finding a great name.
You may not think of Breaking Bad as the first place to go to learn about starting your company, but Rhondalynn Korolak has written a great article about the lessons you can glean from the popular series.
This video from the USPTO goes through all the basics of what a trademark is, how it differs from other intellectual property, and how you file for one.
Strategic Tools for Innovative Business Strategies
If you were going to find an epic, stylish way to quit your job, I think this would have to be it. I wish I had done this…. LOL Bravo Steve Harvey! That’s the way to make a statement with class.
Transparency in programming and design is a big part of Bret VIctor’s philosophy. If we design with a basic principle in mind and strive for simplicity then the tools become much more user-friendly.
As businesses grow more complex and others put more pressure on performance in a time of radically changing business economics, the need for the board to rise to the occasion has never been greater.
Leading edge or bleeding edge? Business innovators learn how to change key elements of a business idea without bleeding out in the process.
This is a demostration of the difference between the returns on Google Versus Google Scholar
These tools are used to search patents both in the US and globally. They were demonstrated in a workshop at UCI Applied Innovation by Cynthia Kirkeby of Startupmanship.
Search manuals and social media to see how current inventions may affect your business.
These synonym tools and sound search tools are great for specific types of searches and for building trademarkable sounds.
These additional search tools will help when you’re working on a patent search, whether in the US or globally.
This fun little cartoon video is a great primer on what we should be focusing on as a disruptive startup.
These excellent Google search tools will help make your searching much simpler. Use standard search tools, or go advanced…
This is an interesting look at the concept of disruption and how startups should approach unseating one of the big guys in their industry.
Image courtesy of Tim Dorr. Visit the Flickr to see more of his work.