Eric Ries of The Lean Startup and Tim Brown, CEO of the famed design firm IDEO discuss their respective philosophies and how they can be used by entrepreneurs and creatives alike. In addition, Google Ventures Designer Jake Knapp provides insight into how these two approaches has helped him reimagine product design for businesses of all kinds ranging from artisan coffee shops to high-tech giants.

 

Google Venture Interview with Eric Ries and Time Brown