Minitrade.ca, a Quebec City-based online clothing consignment service, has announced a seed round of $650,000 from several investors. The startup offers busy parents the opportunity to purge their cluttered closets and purchase new and pre-loved top quality clothing brands at 70 percent off the retail price. In the last year it grew its customer base to 6,000 active Canadian members.

With a professional background in fashion, Minitrade.ca founder Isabelle Doucet created the site in 2012 through her own need, recognizing of a gap in the marketplace through personal experience. “Prior to having children, I would have scoffed at the idea of purchasing previously worn items for my children,” said Doucet. “But once I experienced the frustration of investing in my children’s wardrobe and having expensive items outgrown while still in absolutely pristine condition, I knew there was a better way to dress my children…while having it make more sense financially.”

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Statistics show that Canadian families are spending a reported total of $800 million annually on children’s clothing, yet much of the clothing is only worn once. This is especially true in the baby and toddler years. If a piece is only worn once and

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