Hulafrog Raises $500K in Seed Financing: Digital Media Company for Parents …

Hulafrog, Inc. (, a network of hyperlocal web guides for suburban parents, announced the closing of a $500K seed financing lead by Innovation Garden, an early-stage fund and accelerator based in Princeton, NJ. Additional investors include Jumpstart NJ Angel Network and Delaware Crossing Investor Group.



Hulafrog was founded in 2010 by Sherry Lombardi and Kerry Bowbliss, two internet and media entrepreneurs-turned-moms who needed a better way to find details about family activities in their community. Hulafrog helps parents connect with the local events and businesses that cater to kids, curating the “best of the best” by capturing what other parents think. This includes web, mobile and email access to everything from parades and puppet shows to music lessons and birthday venues.

The company is powered by parents. Hulafrog’s local community “Publishers” are moms (and dads) who are on the ground, running each market. Hulafrog offers an entrepreneurial career alternative that allows them to work part-time from home while raising a family, in many ways like a digital-age Avon. The company sells advertising to local businesses and national brands like Mathnasium, Bounce U and Gymboree. Hulafrog and its publishers share the revenue, creating a win-win model that enables the company to scale profitably in small markets.

Hulafrog’s seed funding will enable the company to broaden its product offering and grow its national footprint. The company is currently live in 28 suburban markets and expects to begin expanding this fall in time for the back-to-school season.

“We were really impressed with Hulafrog’s traction and team,” says Scott Sipprelle, Managing Member and Innovation Garden founder. “The company already had a foundation of repeatable products, processes and revenue, and was near profitable in several markets. So they were ready to scale,” he explains. “Considering that 72 percent of U.S. families live in suburbs or small cities and digital advertising is finally overtaking traditional media in smaller local markets, we are very excited about Hulafrog’s future,” says Sipprelle.


About Hulafrog
Hulafrog connects suburban parents to kid-focused events & businesses in their local community. Founded in 2010, Hulafrog is part daily event calendar, part parent-rated business directory. Moms and dads use Hulafrog’s hyperlocal guides to find everything from fairs and festivals to karate studios and kid friendly restaurants via websites, mobile devices and email. The company is “powered by parents”, tapping the growing segment of today’s workforce that is searching for family-friendly, work-from-home career alternatives. For more information visit