As if a quick pitch isn’t hard enough. They’ve figured out how make it almost impossible at SXSW by making you eat a habenero chili pepper before you pitch. AND these are not just habeneros but yellow and orange ones, which means they were left on the vine longer to get much, much hotter. I’ve grown peppers for years and the ones that push over into the yellow, orange, and red tones are absolutely wicked hot! So laugh, or cry for this guy, and then think about whether you could have done better.