Google Search v Google Scholar Search

There are times when Google Scholar brings back a much better search return for the purposes of patent and innovation research.  The main Google search tends to bring back a much broader and less academic return on search terms, which Google Scholar will return only high level academic research reports.

Below are two examples that were demonstrated by Cynthia Kirkeby of startupmanship at a workshop she did on Patent Searching with Bob Fish of Fish & Tsang at UCI’s Applied Innovation.