Coming from a design background, I think branding for your startup is a critical first step in assembling your company and your team. Your brand gives your team an identity, and acts as a focusing agent for all of your activity. Your brand is also an integral part of your corporate culture, and helps to set the tone for everything you and your team create as you move forward. So, don’t put off developing your brand. The further into the development of your company that you get, the more expensive and difficult it will be to rebrand your company.
Why Your Startup Needs a Brand
Google for Entrepreneurs and General Assembly have partnered up to create “Tools for Entrepreneurs,” video classes for entrepreneurs to grow their skills and grow their businesses.
Branding is way more than just a logo. Lauren Perkins, Founder of Perks Consulting, explains why you need to focus on branding from the beginning, and how to approach the early stages of branding. She takes a look at Stuckbucks and Pinterest and the structure of their brands as examples.