This fun little cartoon video is a great primer on what we should be focusing on as a disruptive startup. The low level entry point is important to keep in mind, since he’s talking about the MVP that most startups begin with. That low-fidelity entry that let’s us hone our product market fit also let’s us start off without triggering to many worries among our competitors at the beginning. This is a 5 minute lecture that every startup should review.
Disruptive Innovation for Startups
Disruptive Innovation theory observes how new innovations create a new market and a new value network, which in turn disrupts an existing market. What often happens with companies that stay too close to their existing customers and invest aggressively to retain them, rather than investing to serve the needs of their future customers.