In lieu of investing your development time in user onboarding, you should do whatever it takes to help your new users achieve success. Reach out to them personally via email, install a live chat product, set up demos, etc.
Startups are around twice as likely to show their pricing than their enterprise SaaS big brothers. In fact, 39% of the 389 startups I analysed had pricing clearly available.
Alexis Ohanian on branding and making something people love.
Richard Harroch has created a great checklist of things that startup founders should know related to angel investors. This is an essential set of material that every founder should study and understand.
Case studies are an invaluable way to learn what works and what doesn’t. This case study about the importance of branding and storytelling is written as (surprise!) a story, and as such is a great read.
Branding is way more than just a logo. Lauren Perkins, Founder of Perks Consulting, explains why you need to focus on branding from the beginning, and how to approach the early stages of branding.
Not all gender and age inequities are due to overt discrimination, however, I’m also constantly appalled at how often discrimination against women, and more mature business participants, is still taking place. Maura McAdam give a UK perspective on this issue for The Conversation.com.
The survival of your company rests—particularly when faced with a disaster—on whether or not you have a solid plan in place that will enable you to protect your assets, and allow your organization to rebound quickly.
Manoj Bhargava will inspire you, and perhaps by inspiring a new generation of entrepreneurs, he will help lead us to a point where we solve the big problems the world faces, and enter a golden age of the human race.
There are many funding options for entrepreneurs, from government grants and funds to competitions, angel investors and VCs. As a founder it is your duty to understand them all as well as the advantages and disadvantages of each.
The report from the Journal of Business Venturing “…suggest that business angels prefer investment proposals characterized by the moderate use of positive language, moderate levels of promotion of innovation, supplication and blasting of competition, and high levels of opinion conformity.”
Growth is what founders and investors alike are constantly searching for. Growth enables startups to quickly create tremendous value in the market. Without growth you’re dead in the water. But accordingly to Paul Graham, there’s a silver lining: “…if you get growth, everything else tends to fall into place.”
Accelerators provide seed investment, mentorship, and the connections necessary for success. By the end of the program, companies that go through our accelerator for instance have found more value in the experience than the $50,000 we invested in them.