You may have noticed the term “Native Advertising” in the news lately. Investors seem to love it, the FTC warns that it may be illegal, and Google seems to be playing both sides of the fence. So, what are native ads?
The goal of positioning is to create an immediate and direct connection in the minds of consumers; that’s what branding is all about. Individuals need to think about positioning, too.
What It Takes To Lead PR At A Startup
In this edition of WSGR Startup Basics from This Week in Startups, host Jason Calacanis shares tips and tricks for finding a great name.
A look at why startups have stopped bragging about startup rounds
The Gentle and Visual Guide to Startup Marketing
Tens of millions of dollars are available to Startups for free from partners who not only don’t want their equity, they don’t even want to be paid back.
You’ve figured out your value prop, you’ve got a great product under development. Now what? How can you develop a roadmap to build a company? VCs often qualify deals as being a “feature” a “product” or a “company.” Which do you have and how will you get where you want to go?
If you are not familiar with Stephen Key, he is a brilliant entrepreneur who really understands the ins and outs of licensing. In this video, Stephen Talks at Google about his latest book “One SImple Idea for Startups.”
Early Salesforce.com and Dropbox employee Adam Gross shares a the basic tenants of product marketing he’s learned along the way.
A quick overview of four essentials for Startups: Customer Validation, Bootstrapping, Telling a Compelling Story, and the Pitch.
In search of the right kind of people for your startup
It’s all about traction and buzz when it comes to raising VC money….