Marketing is about communication and most of the time companies are ineffective in their communication. This short video is an excellent example of how a change of perspective and adjustment in the way that we say something to our target audience can make all the difference.
First published on FastCompany.com, “What is Innovation?” became amazingly popular with thousands of views around the world.
Kevin Hale, Founder of Wufoo and Partner at Y Combinator, explains how to build products that create a passionate user base invested in your startup’s success. He looks at the human factors that differentiate your product from the level of functional quality to “enchanted quality.”
In this edition of WSGR Startup Basics from This Week in Startups, host Jason Calacanis shares tips and tricks for finding a great name.
Strategic Tools for Innovative Business Strategies
If you do anything with images; websites, social media or the like…you should take a look at these quick tools available on the Internet that make life much easier for designers. This is part of my Lunch & Learn presentation at UCI’s Applied Innovation.
These tools are part of my UCI lecture on Awesome Startup Tools – Putting on the Show: great presentation tools you should know about as a startup founder.
In lieu of investing your development time in user onboarding, you should do whatever it takes to help your new users achieve success. Reach out to them personally via email, install a live chat product, set up demos, etc.
Startups are around twice as likely to show their pricing than their enterprise SaaS big brothers. In fact, 39% of the 389 startups I analysed had pricing clearly available.
Alexis Ohanian on branding and making something people love.
Growth is what founders and investors alike are constantly searching for. Growth enables startups to quickly create tremendous value in the market. Without growth you’re dead in the water. But accordingly to Paul Graham, there’s a silver lining: “…if you get growth, everything else tends to fall into place.”
How to take one step forward when challenges hit you in business.
Don’t know where to start with social media? Start here. #ArtofSocial Media. Think you know it all? You don’t. #startupmanship
You may have noticed the term “Native Advertising” in the news lately. Investors seem to love it, the FTC warns that it may be illegal, and Google seems to be playing both sides of the fence. So, what are native ads?
The goal of positioning is to create an immediate and direct connection in the minds of consumers; that’s what branding is all about. Individuals need to think about positioning, too.