For every HubSpotter who leaves to do amazing things, the HubSpot brand gets better. For every HubSpotter who leaves on good terms, the HubSpot network gets bigger.
Strategic Tools for Innovative Business Strategies
Leading edge or bleeding edge? Business innovators learn how to change key elements of a business idea without bleeding out in the process.
These additional search tools will help when you’re working on a patent search, whether in the US or globally.
These excellent Google search tools will help make your searching much simpler. Use standard search tools, or go advanced…
What in a name? If you’ve ever tried to come up with a new name for a company or product that is memorable and available, then you know just how difficult it can be. These tools with make it quite a bit easier to come up with excellent names.
These color tools were discussed in a presentation that I did at UCI’s Applied Innovation’s Lunch & Learn series: Awesome Startup Tools – Color Your World. You will be surprised at how helpful these little tools can be related to your branding.
Alexis Ohanian on branding and making something people love.
This is a short intro to the fundamental question of ‘What exactly is branding?’ It’s a beautifully design video that will capture your attention for the two minutes that it runs, and leave you wanting more when it ends.
SKOOL helps designers design better, and in this video lesson they’re discussing the specific branding needs of startups in various stages of their growth. As a startup, you can learn a lot from their discussion. Learn what you might want to have designed for your startup at this stage of your launch.
Case studies are an invaluable way to learn what works and what doesn’t. This case study about the importance of branding and storytelling is written as (surprise!) a story, and as such is a great read.
Branding is way more than just a logo. Lauren Perkins, Founder of Perks Consulting, explains why you need to focus on branding from the beginning, and how to approach the early stages of branding.
Use this great little online tool to generate an excellent color palette for your brand.
The goal of positioning is to create an immediate and direct connection in the minds of consumers; that’s what branding is all about. Individuals need to think about positioning, too.