Marketing is about communication and most of the time companies are ineffective in their communication. This short video is an excellent example of how a change of perspective and adjustment in the way that we say something to our target audience can make all the difference.
First published on FastCompany.com, “What is Innovation?” became amazingly popular with thousands of views around the world.
Entrepreneurs who need cash, but want to avoid VC or Angel investments, actually have quite a few options for raising capital on their own terms. Let’s decode a few of the most popular alternative methods of fundraising.
The age of the Medicis has long faded into history, but large-scale arts patronage still exists, with rich collectors, executives, and gallerists supporting the chosen few. And as Kanye is realizing, there are some doors that even being one of the biggest stars in the world won’t open.
Figuring out the best way to fund your company is always an interesting issue. Do you self-fund? Do you woo investors into backing your concept? Do you hit up your parents and ask them to put their retirement on the line? There are pros and cons to each and every option.
Russ Krajec of Blue Iron has a new way of helping startups with their IP costs. He does a lease-back arrangement. He takes ownership of the patentable idea, handles all the filings required and then leases the patent ba
The United States of America is an amazing place. I saw two individuals go from obscurity to stardom today.
You created a product that you believe is awesome. Your next big hurdle? Convincing everyone else. Crushing your product demo is both an art and a science, and Jason breaks it all down for you here, step by step.
The following tools are the Chrome toolbar extensions that I demonstrated at UCI’s Applied Innovation during the Patent Search Workshop with Bob Fish of Fish & Tsang.
Kevin Hale, Founder of Wufoo and Partner at Y Combinator, explains how to build products that create a passionate user base invested in your startup’s success. He looks at the human factors that differentiate your product from the level of functional quality to “enchanted quality.”
In this edition of WSGR Startup Basics from This Week in Startups, host Jason Calacanis shares tips and tricks for finding a great name.
You may not think of Breaking Bad as the first place to go to learn about starting your company, but Rhondalynn Korolak has written a great article about the lessons you can glean from the popular series.
This video from the USPTO goes through all the basics of what a trademark is, how it differs from other intellectual property, and how you file for one.