Branding
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Strategic Tools for Innovative Business Strategies
Business Model Innovation
Leading edge or bleeding edge? Business innovators learn how to change key elements of a business idea without bleeding out in the process.
More Patent Search Tools
These additional search tools will help when you’re working on a patent search, whether in the US or globally.
Patent Search Workshop – Google Tools
These excellent Google search tools will help make your searching much simpler. Use standard search tools, or go advanced…
Awesome Startup Tools – What’s In a Name?
What in a name? If you’ve ever tried to come up with a new name for a company or product that is memorable and available, then you know just how difficult it can be. These tools with make it quite a bit easier to come up with excellent names.
Awesome Startup Tools – Color Your World
These color tools were discussed in a presentation that I did at UCI’s Applied Innovation’s Lunch & Learn series: Awesome Startup Tools – Color Your World. You will be surprised at how helpful these little tools can be related to your branding.
Making Something People Love by Alexis Ohanian
Alexis Ohanian on branding and making something people love.
What is Branding?
This is a short intro to the fundamental question of ‘What exactly is branding?’ It’s a beautifully design video that will capture your attention for the two minutes that it runs, and leave you wanting more when it ends.
How to Design For Startups
SKOOL helps designers design better, and in this video lesson they’re discussing the specific branding needs of startups in various stages of their growth. As a startup, you can learn a lot from their discussion. Learn what you might want to have designed for your startup at this stage of your launch.
Harry’s Cracked a $2.4 Million Market with Branding
Case studies are an invaluable way to learn what works and what doesn’t. This case study about the importance of branding and storytelling is written as (surprise!) a story, and as such is a great read.
Do Startups Need a Brand?
Branding is way more than just a logo. Lauren Perkins, Founder of Perks Consulting, explains why you need to focus on branding from the beginning, and how to approach the early stages of branding.
Color Palette Tool
Use this great little online tool to generate an excellent color palette for your brand.
FInding a Technical CoFounder
The Founder of Yipit takes a look at what it takes to find a technical co-founder. It’s almost never easy, despite what some people tell you. There’s usually quite a few starts and stops along the way, and I’ve found that more and more Founders,...
The Most Important Word When Building Your Personal Brand
The goal of positioning is to create an immediate and direct connection in the minds of consumers; that’s what branding is all about. Individuals need to think about positioning, too.
How to name your startup | WSGR Startup Basics
In this edition of WSGR Startup Basics from This Week in Startups, host Jason Calacanis shares tips and tricks for finding a great name.
Branding, Trademarks & Copyrights
A presentation on Branding, Tradmarks and Copyrights given at the Inventors Forum in August 2014 by Eric Karich and Cynthia Kirkeby.
Markerly – Same Name, But New Focus
Markerly – Same Name, But New Focus and funding
The Entrepreneur Zoo
A humorous look at the companies that comprise the Entrepreneur Zoo by Entrepreneurfail
‘Oh Boll—-, We Need a Logo!’ | WSJ Startup of the Year
WSJ Startup of the Year, NanoSatisfi™ founder Peter Platzer explains how his satellite startup came up with its logo, name and tagline…
Startup PR Tip: To Get Press, Don’t Pitch Your Product
How To Build and Establish a Worldwide Brand
An Interview with Bre Pettis of Makerbot
What is Branding?
*All brands shown are registered trademarks of their respective companies, and are only shown as editorial examples of famous brands.