From the NewYorker

The NewYorker takes a look at a recent lecture where the concept of startup was turned a little askew… a book is a startup in the publishing industry.

“A book is a startup,” declared Peter Armstrong in a speech about his serialized book company, Leanpub. “I said it in 2010, and I'll say it again.” Armstrong had on Steve Jobs couture—a long-sleeved black shirt and blue jeans—as he addressed a packed audience in New York at the Tools of Change conference, three days of workshops about the future of books, specialized breakout sessions, and an e-reading exhibition called the “Digital Petting Zoo.”