Late last year Nike announced that it was partnering with TechStars for its first ever Nike+ Accelerator program. In theory, the 10 startups chosen for this inaugural class would help strengthen and fix any glaring holes in Nike’s existing FuelBand and Nike+ apps.

The program aims to leverage the success of the Nike+ platform to support digital innovation by connecting with companies that share Nike’s commitment to help people live more active lives.

Maybe I was being naive in thinking that Nike actually wanted to fix the FuelBand and its erroneous calculations. Anyway, Nike and TechStars announced the 10 startups that will be camping out in Portland over the next three months helping Nike innovate upon its existing digital platform.

Find out who the 10 Startups are and what the author thinks of the program at